Life Catalyst Publishing, Park City, Utah

Since 1980 Tim Walker has been commercializing Medical Devices.  This book is his way of making the path a bit easier for those who have come after him.


Tim offers 33 lessons that he has learned so that you can leap frog forward and succeed in your careers.


Lessons are group into five topical chapters:

  1. Marketing Management
  2. The Customer
  3. Strategic Messaging
  4. Product Management
  5. Product Development - Marketing's Role


ISBN: 978-0-9976358-2-9

INSIGHTS -

33 Lessons Learned in Medical Device Marketing.