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"Vision without Action is merely a dream,
Action without Vision is just passing the time,
Vision with Action can change the World."
Whether you are a new or mature company, you can't afford to trust your critical commercialization strategies to just anyone. You need someone with the experience and expertise to guide you to success. You need The Experia Group!
The Experia Group was created based on the belief that there are numerous
device companies in all stages of the commercialization life-cycle that do not have access to high-quality, expert, experienced marketing professionals at the time they need them most.
Tim holds an MBA in Executive Strategy from the Eli Broad School of Advanced Management, Michigan State University, a B.B.A in Management and Marketing from Eastern Michigan University and a Certification in Advanced Marketing Strategy from the University of Michigan. In addition he has over 30 hours of post graduate study in science and technology.
Our founder and managing member, Tim Walker, MBA, has nearly 30 years of experience in commercializing Medical Devices. He has directed, lead, or served as a key member on commercialization teams that have launched nearly 100 successful new products, many of which have reached the #1 share position in their respective device segments.
Tim also gives back to the profession of marketing by serving as an adjunct professor of Marketing in both the undergraduate and MBA programs at Westminster College, Salt Lake City, Utah. Guest lecture, UofU BioVentures Program. Author of INSIGHTS: 33 lessons learned in medical device marketing.
"Experience is what you get the day after you needed it most!"
Medical Device Marketing Strategy
The result of this lack of access to high quality talent during new product commercialization can produce costly delays, missed revenue forecasts, require painful re-starts or fail all together.